Project: Converting the iflix title page to a video player
Role: Lead Product Designer
Date: Nov 2018 to Ongoing
Objective: Deliver a way to get users to jump right into content they enjoy.
Tools: Lookback.io | Principle | Figma | Realtimeboard
Project: A social food journal for iOS
Role: UX Lead, Project Management, Front End Web Developer
Date: June 2015 to Ongoing
Milestones: Over 1000 of users tested and 30,000 menu items tagged
Description: A project goal to create to make food decisions simplier and learn in and outs of startup life, known as bootstrapped ramen profit life. We were so hungry all the time. Special thanks to Clement Wong and Byron Duenas.
Case study
Renewing Medium's focus to help user growth and generate a content strategy regarding it's position while staying true to companies vision.
Define Medium's business goals and find user needs to their two-sided market positioning.
Interviewing customers, shareholders and using the secondary research to dig in deeper into Medium's state of mind.
Create affinity maps, synthesize the research, create wireframes to build foundations of the idea. Test and iterate the idea.
Come up with a hi fidelity minimal viable product to present to the client.
